Your Path to 500 Customers in Year 1

A comprehensive digital growth strategy designed specifically for Oddny's launch in the Netherlands. Select the services you need, see real-time pricing, and understand exactly when you'll break even. This is enterprise-level marketing infrastructure at startup-friendly prices—with complete ownership of all systems and content.

Your Insurance Growth Stack

Toggle services on/off to customize your package and see real-time pricing updates.

SEO Strategy & Content Marketing

Dominate Dutch search results and attract 1,000+ organic visitors monthly by Month 6

Investment

€2,500

one-time setup

€800

per month

How This Helps Oddny

Creates a sustainable, long-term customer acquisition engine targeting creative professionals searching for insurance in Dutch. Builds authority in the creative insurance niche while reducing dependency on paid advertising.

One-Time Setup Deliverables

Complete Dutch market keyword research (500+ keywords analyzed)
Competitor analysis of top 10 Dutch insurance providers
Content strategy roadmap for 12 months
Topic cluster architecture for maximum visibility
Technical SEO audit and implementation
Google Analytics & Search Console setup

Monthly Deliverables

4-5 AI-generated Dutch blog posts (1,500+ words each)
On-page optimization for up to 4 pages
Internal linking optimization
Schema markup implementation
Monthly ranking reports and traffic analysis
Backlink acquisition recommendations

15-20

Keywords in Top 10

1,000+

Monthly Visitors by Month 6

2-3%

Organic Conversion Rate

Foundation for Sustainable Growth

SEO compounds over time—content created today will drive customers for years to come

Include Service

Email Marketing Automation

Convert leads into customers with personalized, automated email journeys

Investment

€2,000

one-time setup

€500

per month

How This Helps Oddny

Nurtures leads through personalized journeys, converting hesitant browsers into confident buyers. Automates affiliate partner outreach and relationship building, creating scalable partnership growth.

One-Time Setup Deliverables

Welcome series for new subscribers (5-email sequence)
Product education flows for up to 10 insurance products
Abandoned quote recovery automation
Customer onboarding sequence
Re-engagement campaigns for inactive leads
Integration with Be Assurance CRM system
Affiliate partner outreach sequences

Monthly Deliverables

Campaign performance optimization
A/B testing of subject lines and content
List segmentation refinement
Monthly newsletter creation and sending
Automated flow maintenance and updates
Detailed analytics and ROI reporting

25-35%

Email Open Rate

3-5%

Click-Through Rate

2-3%

Email to Customer

Automated Lead Nurturing Machine

Turn cold leads into warm prospects with personalized email journeys that convert

Include Service

Social Media Automation (Enhanced)

Build brand awareness and trust with consistent, engaging social presence

Investment

€5,000

one-time setup

€350

per month

How This Helps Oddny

Builds trust at scale across multiple audiences - creative professionals, potential affiliates, and partners. Maintains consistent presence while amplifying partner relationships and community success stories.

One-Time Setup Deliverables

Custom AI content generation system
Brand voice and tone configuration
3-month content calendar
Platform optimization (LinkedIn, Instagram, Facebook)
Automated posting workflows
Response templates and engagement protocols
Affiliate partner content templates

Monthly Deliverables

10-15 professionally edited posts
Platform-specific content optimization
Hashtag research and implementation
Community management and responses
Affiliate-focused content creation
Partner spotlight automation
Monthly performance analytics
Content strategy adjustments

500+

Followers per Platform

3-5%

Engagement Rate

500+

Monthly Click-throughs

Build Trust at Scale

Automated social presence that feels personal and drives real connections

Include Service

Additional Solutions We Can Offer

These services can be added based on your specific needs and scope. Pricing will be discussed during project planning.

Analytics & Funnel Visualization

Data-driven insights to optimize every step of your customer journey

Investment

To be discussed

depending on scope

How This Helps Oddny

Provides data-driven insights to optimize every customer touchpoint, improving conversion rates by 20-30% and identifying the most profitable customer segments and acquisition channels.

Google Analytics Setup

Complete GA4 configuration for insurance broker website
Quote request and policy inquiry tracking
Custom event tracking for insurance-specific actions
Audience segmentation for creative professionals
Custom dashboards and reports
Cross-domain tracking setup

Funnel Visualization

Customer journey mapping
Conversion funnel analysis
Drop-off point identification
A/B testing recommendations
Heat mapping and user recordings
Monthly optimization reports

100%

Data Coverage

20-30%

Conversion Improvement

Real-time

Insights & Alerts

Make Data-Driven Decisions

Know exactly what works and double down on successful strategies

                                Pricing to be discussed
                            

Website-CRM Integration

Seamless data flow between your website and Be Assurance system

Investment

To be discussed

depending on scope

How This Helps Oddny

Creates a unified customer experience from first website visit through policy management, reducing manual data entry and improving response times to customer inquiries.

Integration Features

Seamless data flow between website and Be Assurance system
Real-time lead capture and qualification
Automated quote request handling
Customer portal integration
Policy management interface
Document upload automation

Streamline Operations

Connect your website directly to your CRM for seamless customer management

                                Pricing to be discussed
                            

Affiliate Marketing System

Build a scalable distribution network through creative industry partners

Investment

To be discussed

depending on scope

How This Helps Oddny

Builds a scalable distribution network through creative industry partners, agencies, and influencers. Automates the entire partner lifecycle from recruitment to commission payment.

System Features

Custom affiliate dashboard for tracking
Automated commission calculations
Partner performance analytics
Referral link generation system
Co-branded material automation
Automated partner onboarding
Email sequences for partner recruitment
Partner relationship nurturing workflows

Scale Through Partnerships

Automate partner management and grow your distribution network

                                Pricing to be discussed
                            

Future Growth (Q3-Q4 2025)

AI Insurance Advisor Chatbot

24/7 intelligent support for your customers

Timeline

Q3-Q4 2025

Post-launch phase

How This Helps Oddny

Positions Oddny as the most technologically advanced broker for creatives, providing instant support and reducing support costs by 60%.

Planned Features

Policy number recognition
Document retrieval system
Coverage explanation in plain Dutch/English
Claims guidance
Quote generation assistance
24/7 availability

Future-Proof Your Support

AI-powered assistance that scales with your business

                                Available Q3-Q4 2025
                            

Future Growth

Automated Claims Integration

Transform the claims process into a competitive advantage

Timeline

Post-launch

optimization phase

How This Helps Oddny

Transforms the traditionally painful claims process into a competitive advantage, improving retention and generating positive word-of-mouth.

Planned Features

Automated claim status updates
Document collection workflows
Claims prevention tips based on claim type
Post-claim follow-up sequences
Satisfaction tracking

Enhance Customer Experience

Make claims processing smooth and customer-friendly

                                Available post-launch
                            

SEO Strategy & Content

One-Time Setup €2,500

Monthly €800

One-Time Setup Includes:

Keyword research: Comprehensive analysis of Dutch market keywords relevant to your target audience and products
SEO strategy: Complete SEO roadmap outlining content priorities, technical improvements, and ranking opportunities
Topic cluster architecture: Strategic content organization using pillar pages and supporting content clusters to maximize search visibility
Analytics dashboard: Custom dashboard setup to track SEO performance, keyword rankings, and organic traffic growth

Monthly Deliverables:

Content creation: 4-5 high-quality Dutch AI-generated blog posts per month, optimized for search engines and user intent
On-page optimization: SEO optimization for up to 4 pages per month, including meta tags, headers, and content improvements
Technical SEO: Ongoing technical improvements including site speed, mobile optimization, and crawlability enhancements
Reporting: Monthly SEO performance reports with keyword ranking updates and backlink acquisition recommendations

Foundational

Email Marketing Automation

One-Time Setup €2,000

Monthly €500

One-Time Setup Includes:

Basic email setup: Initial email templates and automation workflows for your first email campaigns
Funnel configuration: Up to 3 funnel steps for each type of email (welcome series, nurture sequences, re-engagement campaigns)
Product coverage: Email automation setup for up to 10 products
User flow design: Complete user flows for up to 3 stages of the funnel (awareness, consideration, conversion)
Email template design: Professionally designed email templates aligned with your brand
Segmentation logic setup: Customer segmentation rules based on behavior and preferences
Integration: Integration with Be Assurance system for seamless data flow

Note: To fully discuss the scope and finalize all automation flows, we will need more detailed information from Bsurance regarding their specific capabilities and requirements. This pricing serves as a point of reference.

Monthly Deliverables:

Campaign management: Ongoing campaign iterations and optimization based on performance data
Performance monitoring: Real-time tracking of email open rates, click-through rates, and conversion metrics
A/B testing: Continuous testing of subject lines, content, and send times to improve engagement
Analytics reporting: Monthly comprehensive reports on email performance and ROI

Lead Nurturing

Social Media Automation

One-Time Setup €5,000

Monthly €350

One-Time Setup Includes:

Automation system: Custom-built automation infrastructure specifically designed for Oddny's social media needs
Content research: Persona-based content research to identify topics, trends, and messaging that resonates with your target audience
AI content engine: Automated AI content generation system that creates social media posts aligned with your brand voice and audience preferences
Approval workflow: Streamlined approval process setup ensuring all content meets quality standards before publishing

Monthly Deliverables:

System maintenance: Ongoing automation maintenance, updates, and optimization to ensure smooth operation
Content creation: 10-15 professionally edited social media posts per month across your chosen platforms
Auto-scheduling: Automated scheduling and publishing of content at optimal times for maximum engagement
Content refinement: Up to 2 rounds of edits per post to ensure brand alignment and message clarity

Brand Building

Automation Infrastructure: Choose Your Option

N8N powers your email automation, lead management, and workflow automation. Why N8N? It's open source, allowing unlimited automations without per-workflow costs. With a massive community behind it, we can build our own custom automation infrastructure that sets your company apart. Choose between self-hosted (unlimited scale) or cloud-hosted (quick start).

Self-Hosted

€1,100

Setup €1,000

Monthly €100

Unlimited automations
Complete infrastructure control
GitHub backup system
First automation workflow included
Monthly maintenance & updates
New automation development

Best Long-Term Value

Cloud-Hosted

€100/mo

Setup €0

Monthly €100

Quick start, no infrastructure needed
N8N Cloud license included (€50)
Monthly maintenance (€50)
Updates & backups included
Basic automation building
Scales with usage (costs increase)

Quick Start

Break-Even Analysis: Self-hosted becomes more cost-effective after Month 10. With unlimited automation capacity, it's ideal for scaling operations without increasing costs.

ROI Calculator & Break-Even Analysis

Adjust your customer acquisition goals and see exactly when you'll break even in Year 1. The graph below shows your cumulative investment vs. revenue generated from policy sales over the first 12 months.

Target Customers Year 1

Revenue Per Customer

Annual Renewal Rate %

Break-Even Month

When investment pays off

Year 1 Net ROI

Revenue minus investment

CAC

Year 1 Total Investment ÷ Target Customers

3-Year Revenue

Projected cumulative

Implementation Timeline

Your 90-day roadmap from contract signing to full-scale market push. We start with foundational SEO work and progressively layer in additional services.

February 1-14

Foundation

SEO research, N8N setup, analytics configuration

February 15-28

Infrastructure

Email automation, funnel setup, first content batch

March 2026

Content Engine

Social automation live, SEO content production, optimization

April 2026

Full-Scale Launch

All systems operational, market push begins, tracking & optimization

KPIs We'll Track Together

Every service comes with measurable outcomes. Here are the key performance indicators we'll monitor monthly to ensure you're on track to hit 500 customers in Year 1.

SEO Performance

Organic Traffic Growth

1,000+

Monthly organic visitors by Month 6. Track keyword rankings (top 10 positions), organic sessions month-over-month, and organic traffic to quote requests.

SEO Performance

Keyword Rankings

15-20

Keywords in top 10 positions by Month 6. Focus on high-intent keywords for creative professionals in Netherlands.

SEO Performance

Organic Conversions

2-3%

Conversion rate from organic traffic to quote requests. Target: 20-30 qualified leads per month by Month 6.

Email Marketing

Email Open Rate

25-35%

Industry-leading open rates through personalized, Dutch-language email campaigns targeted at creative professionals.

Email Marketing

Click-Through Rate

3-5%

Engagement rate from email to website. Track email-attributed quote requests and customers per month.

Email Marketing

Email → Customer

2-3%

Conversion rate from email click to customer acquisition. Track revenue directly attributed to email campaigns.

Social Media

Follower Growth

500+

Per platform by Month 6. Track LinkedIn, Instagram, Facebook, and Twitter growth independently.

Social Media

Engagement Rate

3-5%

Likes, comments, shares relative to followers. High engagement drives organic reach and brand awareness.

Social Media

Social → Website

500+

Monthly clicks from social to website. Track social-attributed quote requests and conversions.

Overall Marketing

Customer Acquisition Cost

<€30

Total marketing spend divided by customers acquired. Target: Stay below €30 to maintain profitability in Year 1.

Overall Marketing

Monthly Leads

100+

Quote requests per month by Month 6. Track lead sources (organic, email, social, referral) and conversion rates.

Overall Marketing

Lead → Customer

10-15%

Conversion rate from quote request to policy sale. Optimize funnel to improve conversion over time.

Investment Summary

Selected Services:

One-Time Setup €0

Monthly Investment €0

Year 1 Total €0

This proposal is valid for 30 days. Pricing locked for 12 months from contract signing.

Contact: DigiiMark | chetan@digiimark.com

Visit DigiiMark